Neerja Patel in The New York Times

The New York Times | October 14, 2026

Neerja Patel, founder of Neerja Public Relations, was featured and quoted in The New York Times in its October 14, 2026, coverage of Diwali at Maxwell, a celebration bringing together the next generation of South Asian creatives, entertainers, and cultural leaders in New York City.

As a South Asian public relations strategist and cultural connector, Patel helped bring the event to life with a vision of celebrating culture, community, and belonging.

The celebration, featuring actress Avantika Vandanapu and other rising South Asian voices, reflected a broader movement toward greater cultural visibility and representation in mainstream America.

For Patel, whose work has long focused on elevating South Asian stories, the evening represented something especially meaningful: creating spaces where the next generation feels seen, celebrated, and connected to its heritage.