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Thursday
Nov082012

Lufthansa celebrates the festive season with India’s favorite beverage, Chai! 

Lufthansa has consistently demonstrated its strong commitment to the South Asian community with its special offers, promotions and over 5 decades of award-winning service to India. 

After multiple successful campaigns capturing the hearts of South Asians, Lufthansa has just launched its Fall 2012 India promotion. Festive get-togethers are just not complete without the flavorful and aromatic Indian Chai! With this sentiment and as a tribute to this widely consumed and most enjoyed beverage, a dedicated micro site has been created—a platform to bring together family and friends for a fun engagement during the holiday season.

Indians all across the U.S. are invited to enjoy the virtual “Chai Lounge” experience at LH.com/ChaiLounge. Immersed in the rich and diverse tradition of bonding over the favorite beverage of Indians all around the world—Chai Time is seamlessly connected with Play Time and Celebration Time.

As members of the Indian community rejoice with family and friends, Lufthansa brings them the opportunity to enhance their celebratory experience and win big this holiday season.

Participants who register at LH.com/ChaiLounge are automatically entered into the drawing for the Grand Prize:  two round-trip Lufthansa Economy Class tickets to India. Keeping the “spirit of giving” alive during Diwali, a special prize will be raffled on the day of the celebration of the “festival of lights”. One lucky participant will win exclusive Lufthansa luggage and branded travel merchandise. 

Lufthansa’s virtual Chai Lounge is packed with more fun elements to bring family and friends together. An exciting Daily Trivia game with questions related to Sports, Entertainment, Travel, Food and of course Chai, challenges visitors to the site to test their knowledge and be rewarded with a chance win an Apple® iPad® every week. The interactive ChaiLounge micro site also offers additional engaging opportunities:  a fun Chai Personality Quiz, Chai Fun Facts, and a chance to explore the Chai culture in the current Lufthansa-India destinations.

 If you are planning a trip back home, avail the opportunity to book right from the comfort of the virtual Lufthansa Chai Lounge! 

*Lufthansa offers convenient connections to key destinations in India: Bangalore, Chennai, Delhi, Mumbai and Pune. Whether visiting friends and family, undertaking a business trip or just exploring the diversity of India, take advantage of great Lufthansa-India special offers.  Enjoy a special experience on your next Lufthansa flight from Frankfurt to Delhi and Bangalore: exclusive comfort on the “Queen of the Skies”, the new Boeing 747-8.  

 Happy travels and happy holidays from the Lufthansa family. Prepare your favorite blend and pour some Chai—let the fun begin at LH.com/ChaiLounge! Promotion ends November 25, 2012.
*destinations and flight schedule subject to change without notice.

Check out the Lufthansa ChaiLounge TV spot:

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