Neerja Patel - Founder and CEO

Neerja began her PR and Marketing career working with Sahara Television in New York City. After garnering years of experience in the South Asian media industry and managing events such as the AR Rahman Talent Hunt, Slumdog Millionaire Premiere Party, numerous press conferences, movie premiers, and community events she launched Neerja Public Relations, a full service South Asian Media relations company.  Her strong relationships with nearly every South Asian media platform has helped secure clients in various industries and enabled them to reach their ideal target markets. Neerja uses her extensive media resources and goes over and beyond to garner positive publicity for every PR campaign.  Her passion for her field is evident in every project she spearheads and her devotion is visible in the time and effort she instills in her client.

Podcast with Joya Dass: 



Rashi Shyam - Event Partner

Rashi is the Founder of Event Nirvana, a South Asian Corporate Event and Wedding planning firm.  She has been successfully planning events since 2002, when she began co-managing premiere parties for films such as Monsoon Wedding and Bend It like Beckham. She has planned, and managed events for numerous South Asian companies and events. Rashi has her MBA in Marketing and Management, and has worked for both the Metropolitan Opera and Lehman Brothers.  Her love of the Arts combined with her knowledge of Finance enables her to produce beautiful events, but keeps the budget in mind. Event Nirvana teams up with Neerja Public Relations to manage red carpets, press check-ins, VIP guest lists, celebrity management and much more.



Kanika Chadha - Director of Marketing Strategy and Events

Kanika joined Neerja PR as an emcee hosting several events including the Kailash Kher World tour in NJ and the Varli Food Festival in NYC.  Her role at Neerja PR has grown with the company.  As the Director of Events, Kanika has been instrumental in coordinating all aspects of event planning for Neerja PR ranging from conceptualizing event ideas to on-site event management to pre/post event coordination.  Her event planning expertise has been vital whether the event is the Bharat Matrimony Spark ongoing series of events that serve to increase our client’s corporate branding or the Neerja PR Annual Holiday Charity event to raise money for a worthy cause. Her event planning experience stems from her years volunteering in the South Asian non-profit space where she has won awards for “Excellence in Community Service” Kanika holds a M.S. in Financial Economics and Multinational Commerce from Boston University, and currently works on Wall St. 



Raj Belani - In House Photographer

Raj Belani is the official photographer for Neerja Public Relations. Raj is a TV commercial director and photographer from New York and specializes in commercial & fashion photography.  His work has taken him all over the world and has been seen worldwide. Neerja Public Relations works with Raj Belani Photography for TV and Print shoots, as well as headshots and complete event coverage.  Raj Belani Photography has worked with many of our clients including, Varli Food Festival, ClicbySiddhi, Devi Restuarant and many others.  To check out some of his photos, visit  To see his televison work, check out